Kia Brings FIFA World Cup Energy and EV Innovation to the 2026 Vancouver International Auto Show

By February 17, 2026News Releases4 min read

Western Canada’s best attended automotive experience is scheduled March 25–29

For Immediate Release

Vancouver, BC – Kia Canada is set to deliver one of the most interactive and fan-focused brand experiences at the 2026 Vancouver International Auto Show (VIAS), returning to the Vancouver Convention Centre March 25th-29th. As an official partner of the FIFA World Cup 2026™, Kia will bring the excitement of the world’s biggest sporting event directly to the show floor, alongside a bold lineup of electrified vehicles and a chance for attendees to win an all-new Kia EV5.

At the heart of Kia’s activation is an interactive FIFA-themed skills game, inviting attendees to step up, test their accuracy, and compete for the top spot on the leaderboard. Participants will race against the clock, aiming to hit every target before time runs out. The activation blends sport, competition, and fun in a fast-paced experience inspired by Kia’s global FIFA partnership.

Adding to the excitement, Kia Canada is running a contest, giving attendees the opportunity to enter to win the all-new Kia EV5, the brand’s latest family-friendly electric SUV. Show-goers can visit the Kia booth to learn more about the EV5, explore its features, and enter the contest on-site. Contest details and full rules are available at: https://ev5contest2026.kia.ca

Beyond the activations, Kia will showcase an extensive lineup of 2026 and future-forward vehicles, reinforcing the brand’s commitment to electrification, innovation, and accessible performance.

Display vehicles at the show will include:

  • 2026 PV5
  • 2026 Carnival HEV SX+
  • 2026 EV4 GT-Line Limited (FWD)
  • 2027 EV5 (TBD)
  • 2026 EV9 Land AWD GT-Line
  • 2026 EV9 Wind RWD
  • 2026 K4 GT-Line Turbo
  • 2026 K4 Hatchback
  • 2026 Niro EV Wave
  • 2026 Seltos SX
  • 2026 Sorento HEV SX

“Kia’s presence at the Vancouver International Auto Show highlights exactly what today’s consumers are looking for which is hands-on experiences, meaningful innovation, and real excitement,” says Eric Nicholl, Executive Director of the Vancouver International Auto Show. “From FIFA-inspired competition to the opportunity to win an all-new EV, Kia is delivering an activation that engages fans well beyond the vehicle display.”

The 2026 Vancouver International Auto Show will feature more than 200 vehicles from over 30 brands, immersive activations, expanded test-drive opportunities, and exclusive Canadian and first-ever debuts, making it one of the most ambitious editions in the show’s 100-plus-year history.

Full Photo Gallery of the Kia Vehicles can be found HERE

2026 Vancouver International Auto Show dates and hours are as follows:

  • Wednesday, March 25; 12:00pm – 9:00pm
  • Thursday, March 26; 10:00am – 9:00pm
  • Friday, March 27; 10:00am – 9:00pm
  • Saturday, March 28; 10:00am – 9:00pm
  • Sunday, March 29; 10:00am – 6:00pm

About the Vancouver International Auto Show
The Vancouver International Auto Show is owned and operated by the New Car Dealers Association of BC (NCDA) (www.newcardealers.ca). It is British Columbia’s new model showcase for the Canadian automotive industry and represents top brands from the world’s leading manufacturers.

About the New Car Dealers Association of BC
The New Car Dealers Association of BC (NCDA) represents over 400 new car and truck dealers throughout British Columbia who employ 30,000 British Columbians and are responsible for close to $17 billion in retail sales in the province. The Association speaks on behalf of the retail automotive industry and advocates on legal, environmental, and consumer issues relating to vehicle sales in British Columbia.

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