Project Velocity


Eric Nicholl

As the Executive Director of the Vancouver International Auto Show, I’m itching to announce the most highly anticipated and exclusive element at Vancouver’s Automotive Experience, which we’ve named “Project Velocity.” This top-secret attraction promises to redefine automotive innovation and captivate enthusiasts like never before. Shrouded in secrecy, Project Velocity merges cutting-edge technology with avant-garde design, pushing the boundaries of what’s possible on four wheels. Prepare to be awestruck as we invite you to witness the future of driving in a way that’s never been done before. Get ready to embrace the extraordinary and be part of history in the making at ELEVATE 2024.

We’ll be announcing details in the winter. Think of it as Christmas anticipation. We hope you love it.

Eric Nicholl
Executive Director, Vancouver International Auto Show

Project Velocity Supercar

Supercar Eleganza:
A Symphony of Luxury Performance

Step into a realm of sheer automotive opulence at Supercar Eleganza: A Symphony of Luxury Performance. Gaze at an unparalleled showcase of supercars from legacy high-performance auto manufacturers to rare, personal collections.

Be mesmerised by the breathtaking amalgamation of power and prestige as these masterpieces of engineering redefine speed and sophistication. From the roaring engines to the sleek lines that exude sophistication, Supercar Eleganza embodies the pinnacle of automotive artistry.

Join us in experiencing a harmonious convergence of luxury and performance, where the world’s most coveted brands converge to redefine the very essence of driving excellence.

Supercar Eleganza Logos Mobile
Supercar Eleganza

Horsepower Heaven

Experience the visual thrill of the heart-pounding Horsepower Heaven, presented by Preston GM, featuring Chevrolet Performance Parts and sponsored by Hagerty. Horsepower Heaven is a 4,200 square foot featured space focusing on the allure of modified and custom classic cars synthesized with the excitement of modern technology; a perfect fusion of the performance modification segment and the automotive lifestyle market. Selected vehicles will showcase the art and science of putting modern powertrain components into classic vehicles.

Our one-of-a-kind resto-mod feature attraction combines classic elegance with modern power. Experience the visuals of mesmerizing engines and sleek craftsmanship, as meticulously restored classics meet state-of-the-art performance upgrades. Horsepower Heaven is a celebration of automotive heritage and innovation, where history intertwines with the future.

Prepare to be transported through time as you witness the seamless fusion of tradition and cutting-edge technology, creating a sensory journey that’s as electrifying as it is timeless.

While onsite, attendees will have the ability to vote for their favourite resto-mod vehicle, with the winning whip earning Hagerty’s VIAS 2024 Resto-Mod Fan Favourite award!

Horsepower Heaven Feature
Horsepower Heaven Feature

European Luxury

Indulge in the epitome of automotive elegance that European Luxury is known for. Explore the seamless blend of opulence and innovation as some of the world’s most prestigious brands converge.

Brought to you by one of BC’s largest automotive conglomerates, Dilawri, immerse yourself in the electrifying future as they showcase a sampling of the latest EV technology from Audi, Mercedes, and Volvo. From the regal presence of Mercedes, to the avant-garde excellence of Audi’s electric marvels, be captivated by the allure of sustainable luxury. Join us to witness the dawn of a new era where eco-conscious sophistication meets impeccable craftsmanship, defining the essence of modern prestige.


Euro Luxury Part One

Get In & Drive

The ultimate Test Drive Experience, made possible by CleanBC Go Electric, RBC, and BC Hydro.

Immerse yourself in the dynamic world of electric vehicles (EVs) as legacy auto manufacturers set the stage for an electrifying adventure. Get behind the wheel of cutting-edge EV technology from renowned brands and feel the pulse of innovation as you navigate the streets of Vancouver. From acceleration that defies gravity to the whisper-quiet hum of the future, this is your chance to be part of the EV revolution.

Unleash the power, embrace the change, and redefine your driving experience at Vancouver’s Automotive Experience.


More additions to be announced in Fall 2023!

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