Project Velocity: Axon Racing Simulator

We’re excited to announce this featured experiential attraction at the 2024 Vancouver Auto Show!

Embark on a revolutionary journey into automotive excellence with the Axon Racing Simulator, Axon’s groundbreaking driving simulation for automotive enthusiasts. Guests at this year’s Vancouver Auto Show can get behind the wheel of their own SIM and put their best shot forward on the SIM Track. This eight-unit Axon Simulator setup takes the driving experience to unprecedented heights, offering a seamless fusion of cutting-edge technology and unparalleled realism.

Step into a virtual realm where the boundaries between reality and simulation blur, as the Axon simulator replicates the sensation of being in the driver’s seat of the most coveted vehicles. With precision-engineered motion technology and lifelike graphics, Axon simulator delivers an immersive encounter that transcends conventional driving simulators.

Whether you’re a seasoned driver or a passionate enthusiast, Axon simulator promises an exhilarating adventure through dynamic terrains and responsive controls. Join us at the forefront of automotive innovation and explore the limitless possibilities of driving simulation, exclusively at the 2024 Vancouver Auto Show.

Meet Nicole Havrda: Canada’s Rising Star in Motorsport

The Vancouver Auto Show is thrilled to announce that 17-year-old F3 racing phenom, Nicole Havrda, will be joining us within the Women in Automotive feature all week!

Hailing from Courtenay, BC, Nicole is on a fast track to becoming a top name in professional motorsport. Having already made significant strides in her career, showcasing her talent in both open-wheel and GT cars, Nicole’s journey is a testament to her dedication and skill, aiming for the pinnacle of racing excellence. Nicole’s career is adorned with notable milestones, including her participation in the Aston Martin GT4 female shootout and competing internationally in the Indian Racing League Championship, where she clinched several top-five finishes. 2023 was a landmark year for Nicole, as she became the first female Formula Pro USA Champion and the SFR FA2 Champion, setting the stage for her continued success in the Formula Regional Americas Championship in 2024. Her achievements inspire many, proving that with hard work and passion, dreams do come true.

Don’t miss the chance to meet Nicole Havrda in person at the Vancouver Auto Show, Wednesday to Sunday in the Women in Automotive feature space on the main Exhibition Hall floor.

Join us to celebrate her achievements, learn about her journey, and get inspired by her relentless pursuit of racing excellence!

Supercar Eleganza: A Symphony of Luxury Performance

Step into a realm of sheer automotive opulence at Supercar Eleganza: A Symphony of Luxury Performance. Gaze at an unparalleled showcase of supercars from legacy high-performance auto manufacturers to rare, personal collections.

Be mesmerised by the breathtaking amalgamation of power and prestige as these masterpieces of engineering redefine speed and sophistication. From the roaring engines to the sleek lines that exude sophistication, Supercar Eleganza embodies the pinnacle of automotive artistry.

Join us in experiencing a harmonious convergence of luxury and performance, where the world’s most coveted brands converge to redefine the very essence of driving excellence.

Supercar Eleganza Header
Supercar Eleganza Header Mobile 2

Women in Automotive: Women’s Auto Show Corner

Women In Automotive Sponsors

Get ready for an electrifying experience as the Women’s Auto Show joins forces with the Vancouver International Auto Show on March 23 & 24! After the incredible success of two sold-out shows in Vancouver and Toronto, the Women’s Auto Show (WAS) is set to energize the auto show floor.

Despite influencing 85% of car purchases, women often face significant knowledge gaps in the automotive world. At the Women’s Auto Show Corner, BC’s women-founded auto businesses will lead hands-on workshops, bridging auto literacy gaps to empower smart and confident car owners. MAE (Making Auto Easy), a local female-founded auto startup, promises a vibrant and safe environment never seen before in auto show history where women can learn about car ownership in a safe and inclusive environment. From “Tires 101” to “EV Charging Q&A,” the workshops offer invaluable insights, all spearheaded by BC women in auto. Grab a friend and join us on March 23 & 24 for an experience you won’t want to miss!

Horsepower Heaven: There’s No Replacement for Displacement

Experience the visual thrill of the heart-pounding Horsepower Heaven, presented by Preston GM, featuring Chevrolet Performance Parts and sponsored by Hagerty. Horsepower Heaven is a 4,200 square foot featured space focusing on the allure of modified and custom classic cars synthesized with the excitement of modern technology; a perfect fusion of the performance modification segment and the automotive lifestyle market. Selected vehicles will showcase the art and science of putting modern powertrain components into classic vehicles.

Our one-of-a-kind resto-mod feature attraction combines classic elegance with modern power. Experience the visuals of mesmerizing engines and sleek craftsmanship, as meticulously restored classics meet state-of-the-art performance upgrades. Horsepower Heaven is a celebration of automotive heritage and innovation, where history intertwines with the future.

Prepare to be transported through time as you witness the seamless fusion of tradition and cutting-edge technology, creating a sensory journey that’s as electrifying as it is timeless.

While onsite, attendees will have the ability to vote for their favourite resto-mod vehicle, with the winning whip earning Hagerty’s VIAS 2024 Resto-Mod Fan Favourite award!

Horsepower Heaven Feature
Horsepower Heaven Feature

Daily Drive-Ups on Jack Poole Plaza

Gear up for the Vancouver Auto Show’s exhilarating Daily Drive-Ups, a showcase unlike any other, situated at the iconic Jack Poole Plaza. Each day from 9:00 a.m. to dusk, we’re rolling out a spectacular array of automobiles under the open sky, featuring a different theme to ignite the passion of every car enthusiast.

Kick off the event with the sleek and sophisticated Tuner / Imports, where performance meets style in an impressive display of engineering marvels. Shift gears with American Muscle, celebrating the raw power of modern muscle cars. Elevate your experience with Lifted 4X4s, where rugged meets refined in vehicles designed to conquer any terrain. And for the aficionados of elegance and performance, our Porsche 911 and Porsche GT days will showcase the pinnacle of automotive craftsmanship and engineering.

The Daily Drive-Ups at the Vancouver Auto Show are your ticket to explore the diverse world of cars, each with its own story and legacy. Join us outdoors at Jack Poole Plaza for this unparalleled automotive celebration—where every day promises a new discovery.

Wednesday, March 20: Import / Tuners
Thursday, March 21: American Muscle
Friday, March 22: Lifted 4X4s
Saturday, March 23: Porsche: 60 Years of 911 (Presented by Porsche Club of America – Canada West Region)
Sunday, March 24: Porsche Performance: 911 GTs (Presented by Porsche Club of America – Canada West Region)

European Luxury

Indulge in the epitome of automotive elegance that European Luxury is known for. Explore the seamless blend of opulence and innovation as some of the world’s most prestigious brands converge.

Brought to you by one of BC’s largest automotive conglomerates, Dilawri, immerse yourself in the electrifying future as they showcase a sampling of the latest EV technology from Audi, Mercedes, and Volvo. From the regal presence of Mercedes, to the avant-garde excellence of Audi’s electric marvels, be captivated by the allure of sustainable luxury. Join us to witness the dawn of a new era where eco-conscious sophistication meets impeccable craftsmanship, defining the essence of modern prestige.


Euro Luxury Part One
Cybertruck At Vancouver Auto Show

Tesla Cybertruck

Tesla returns to the Vancouver Auto Show — and they’re bringing the Cybertruck with them.

The futuristic-looking Cybertruck, designed to tackle any terrain with a range of up to 547 kilometres on a single charge, will be making its first-ever appearance at the Vancouver Auto Show, the centrepiece of a Tesla display that will also feature its 2024 vehicle roster.

Durable and rugged, the Cybertruck is made with an ultra-hard stainless-steel exoskeleton that helps reduce dents, damage and long-term corrosion. Shatter-resistant armour glass can resist the impact of a baseball at 112 km/h, of Class 4 hail. The glass is also acoustic, shutting out ambient exterior noise and making the cabin as quiet as outer space. With a top speed of 209 km/h, it hits 100 km/h in 2.9 seconds. On the worksite, haul everything you need with 1,134 kg payload and 4,990 kg towing capacity — the equivalent of an average African elephant. The super-tough composite bed doesn’t need a liner and is big enough for 4’ x 8’ construction materials.

Also coming from Tesla are:

Model S
Designed to be the most fun you can have in a car: The fastest acceleration (zero to 100 km/h in 2.1 seconds for the Model S Plaid, and 3.2 seconds for the Model S), console-grade in-car gaming, sublime sound and more. It offers industry-leading safety features and unrivalled performance, range and efficiency. Its dual motor all-wheel drive supports a range of 652 kilometres.

Model 3
Built for distance, the Model 3 travels 548 kilometres on a single charge, with optimised exterior styling to optimise aerodynamics. The all-new interior features wraparound styling that cocoons the occupants. Ambient lighting can be customised to the owner’s preferences

Model X
With the most power and quickest acceleration of any SUV, Model X Plaid is the highest performing SUV ever built. Updated battery architecture enables both Long Range and Plaid configurations to complete back-to-back track runs without performance degradation.

Model Y
The dual motor train of the Model Y delivers instant torque—and maximum dopamine—with a range of nearly 500 kilometers. It is also one of the safest vehicles on the road, with an extremely low chance of rollover and occupant injury. Active safety features reduce the risk of impact and prevent accidents from happening in the first place.

Maserati: Pretty in Pink

In the world of luxury automobiles, Maserati has always been synonymous with elegance, performance, and exclusivity. This year, at the Vancouver Auto Show, Maserati of Vancouver will showcase a vehicle that not only embodies these qualities but also adds a touch of pink glamour: Meet the Maserati Barbie Grecale.

The Grecale makes its debut adorned in a striking pink hue that sets this SUV apart. A fusion of the Barbie movie trend with Maserati’s luxury, this standout vehicle is derived from the Grecale Trofeo model, featuring a formidable 523hp and Nettuno V6 engine shared with the MC20 supercar and the latest GranTurismo.

Yet, what truly distinguishes this Barbie-themed Maserati is its exclusivity, with only two units in existence. The first graced the upscale Neiman Marcus, where it was auctioned for charity. The second remains a mystery, awaiting its grand reveal next year. Intriguingly, a replica currently captivates audiences at Maserati of Vancouver and will be a highlight at this year’s Auto Show, offering visitors a unique ‘Pretty in Pink’ photo opportunity.

Maserati Vancouver Pretty In Pink

INEOS Grenadier

Get ready to witness the debut of the Grenadier at the Vancouver International Auto Show.

Weissach INEOS Grenadier is Western Canada’s only INEOS Grenadier dealer partner, and we’re excited to announce they’re making their debut at the Vancouver International Auto Show. This no-nonsense, powerhouse 4X4, is the only multipurpose tool you’ll ever need. Engineered to conquer the toughest challenges, the Grenadier stands out for its durability, reliability, and serious capability. Join us at ELEVATE and witness firsthand why the Grenadier is one of the most talked-about vehicles in the off-road scene.

The GTR Experience

Experience the legends of JDM culture from the late 80s, 90s, and early 2000s with “The GTR Experience” from CW Collective presented by Drive Marketing Group – Canada’s only Automotive Marketing Agency. Known as “Godzilla” for taking on supercars of each decade on the track, the GTR has been one of the most sought after JDM cars of all time and a favourite amongst old and new fans. See this impressive collection only at Vancouver International Auto Show 2024!

Two Wheels of Freedom

Riding the open road on a motorcycle has long been a right of passage for many;  building custom motorcycles goes hand-in-hand. Local motorcycle enthusiast Jay Aulja is both a rider and collector of show bikes for over a decade, owning an array of award-winning motorcycles. Being displayed at the 2024 Vancouver International Auto Show is a special duo of unique and one-off custom builds:

2009 Harley Street Glide in Candy Tangerine. This bike is fully customised and has 100 hours of pain and art, equipped with full front and rear Air Ride suspension and an electric centre stand. It was featured in Canadian Biker magazine, September 2017. It has won every show that it has ever competed in.

2010 Harley Road King in Silver and Black. Fully customised with a Cholo theme, hand-engraved parts, and full air ride suspension.

Make sure to check out these two-wheel masterpieces on the show floor.

A History of Racing in BC

The Sports Car Club of BC (SCCBC) and the BC Vintage Racing Club (VRCBC) have been organising road racing since the ’50s, at Westwood Motorsport Park and at Mission since 1991. In addition to the major BC Historic Race Weekend, August 10–12  there are seven SCCBC/VRCBC race weekends running through the summer months with two SCCBC driver schools each year.

When race fans are out at the Mission track they get an opportunity to meet the drivers and enjoy the excitement of on-track motorsport at its best. At this year’s Vancouver Auto Show, guests can catch a glimpse of history, get information on the clubs, and learn about the coming season race schedules… all at this feature’s space on the exhibit hall floor! 

$250,000 Custom Mini: The Stellera Type 10

The Stellera Type 10 is what we always dreamed the Mini could be. The small car famous for its ingenuity, rally winning design, and role in ‘60s pop culture serves as the starting point for a mid-engine sports car dressed in the spirit and form of the classic Mini.

Originally unveiled at Monterey Car Week in Pebble Beach and then appearing at the Seven Concours in Riyadh, Saudi Arabia and on Top Gear, it will now be presented in the city where it was constructed where the team can walk you through the design and ownership process..

With the help of highly skilled local Vancouver partners, the Stellera Vehicle Design Team seeks to enchant and delight their customers through the construction of awe-inspiring iconic vehicles that navigate the road between remarkable engineering and moving design.

See it featured on Top Gear USA

Classic Mini Coopers

Car lovers know that collecting automobiles can become addicting; this is certainly the case for local BC resident, Nadir Ibadullah, who’s amassed a collection of 13 original Mini Coopers that he has restored over the years.  

The inspiration behind Nadir’s classic mini car collection stems from a bittersweet memory of parting with his cherished Mini back home. Unfortunately, it met its fate at a scrap yard due to neglect, a fate that saddened him deeply. Determined to keep the Mini spirit alive, Nadir embarked on a journey to collect classic Minis here in Canada.

Nadir’s collection (NIMini Collection) is a homage to the iconic Mini, from Vancouver, Toronto, Montreal and Calgary. Spanning decades, from a 1962 Woody, 1969 MKII, 1977 Moke,1978 Pick Up,1979 Clubman 1275GT 1982 Pick Up,1986 Mini, 1987 Austin Mayfair, 1994 British Open Classic, 1994 Mini,1997 35 Anniversary, 1998 Balmoral LE, 1998 Rover, to 2000 Final Year. Each Mini represents a chapter in the Mini’s illustrious history.

What makes the classic Mini collection so special is its universal appeal. From young enthusiasts to seasoned collectors, the classic Mini brings a smile to everyone’s face. Nadir strives to spread smiles across neighborhoods and communities. It’s not just a car; it’s a race car, an economy car, a fun car, a collector’s item, a daily driver, and a showpiece all rolled into one.

Be sure to check out this Classic Mini Cooper display at this year’s Vancouver Auto Show!

Get In & Drive

The ultimate Test Drive Experience, made possible by CleanBC Go Electric, RBC, and BC Hydro.

Immerse yourself in the dynamic world of electric vehicles (EVs) as legacy auto manufacturers set the stage for an electrifying adventure. Get behind the wheel of cutting-edge EV technology from renowned brands and feel the pulse of innovation as you navigate the streets of Vancouver. From acceleration that defies gravity to the whisper-quiet hum of the future, this is your chance to be part of the EV revolution.

Unleash the power, embrace the change, and redefine your driving experience at Vancouver’s Automotive Experience.


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