Vancouver International Autoshow - Buy Tickets
Vancouver International Autoshow
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In the News: Vancouver auto show sets attendance record

In the News: Vancouver auto show sets attendance record

Despite being a day shorter than last year, the 2016 Vancouver International Auto Show drew 5,000 more visitors than the 2015 event at the Vancouver Convention Centre.

By Andrew McCredie
drivingdotca

VANCOUVER — So much for this city’s anti-car rep. Last week’s Vancouver International Auto Show crested the six-figure mark for the first time in the event’s 96-year history.

The turnstile count of 101,853 broke last year’s record-setting attendance by nearly 5,000 visitors, and this despite the fact this year’s show was one less day than last year’s.

The show’s executive director admitted he wasn’t sure how attendance would be affected by the loss of a full day as well as the timing of the event over Easter weekend and Spring Break for many school districts.

“But once again British Columbians showed that this event is the ultimate place to see, learn about and celebrate new vehicles,” Jason Heard said at the conclusion of the five-day show, which for a number of years has been the best-attended consumer show in Western Canada.

Heard came on board last year, immediately enhancing the show experience by utilizing the main floor of the Vancouver Convention Centre to showcase exotic, luxury and collector vehicles. Previously, only the lower floor of the centre was used.

While it’s true many showgoers came to look at prospective next vehicle purchases, cars like this super rare LeFerrari are always crowd pleasers.

While it’s true many showgoers came to look at prospective next vehicle purchases, cars like this super rare LeFerrari are always crowd pleasers.

“We are changing the definition of the auto show to reflect British Columbia’s love affair of everything from classic cars to hyper-luxury vehicles to family commuter vehicles,” Heard noted.

Single day attendance was extremely high, with last Friday setting a new single day record for attendance, at 27,155 people.

Strong numbers were also recorded at the Green Ride-and-Drive event, a CEVforBC-sponsored program that allowed the public to get behind the wheel of a number of electric vehicles for a short spin around the downtown core. More than 900 people took advantage over a four-day period, doubling the number of participants from last year.

“The Vancouver International Auto Show proved to be a success once again with record attendance numbers and levels of engagement,” said Blair Qualey, President and CEO of the New Car Dealers Association of BC, the show’s host. “As Western Canada’s best attended consumer show, we’re excited to see it continue to grow, and are looking forward to further developments and announcements for 2017.”

Heard pointed to a number of new initiatives he’s attracted to the show that helped drive ticket sales.

“Over the past two years the Vancouver show has developed a significant momentum, drawing international attention from media, exhibitors such as the NOS Energy DUB Show Tour — which selected the Vancouver Auto Show as the location of its Canadian debut — and the Chinese Auto Manufacturers Association, which sent a delegation to see the Vancouver show firsthand,” he said.

Despite setting a high bar once again, the executive director shows no indication of resting on his laurels.

“We are once again planning to expand the show in 2017 with the debut of a global conference on all things auto, which we plan to unveil in the coming months.”

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Public Show Days

Tuesday, March 28 to Sunday, April 2

Tuesday, March 28 4:00PM - 10:00PM
Wednesday, March 29 10:00AM - 10:00PM
Thursday, March 30 10:00AM - 10:00PM
Friday, March 31 10:00AM - 10:00PM
Saturday, April 1 10:00AM - 10:00PM
Sunday, April 2 10:00AM - 6:00PM

Additional Information

Weekday Admission
Tuesday, March 28 - Friday, March 31

General Admission $16.00
Seniors (65+) / Students with Valid ID $12.00
Children 7-12 (when accompanied by an adult) $5.00
Children 6 & Under (when accompanied by an adult) Free
Family Pass (2 Adults and Children 12 & Under) $35.00

Weekend Admission
Saturday April 1 - Sunday, April 2

General Admission $18.00
Seniors (65+) / Students with Valid ID $13.00
Children 7-12 (when accompanied by an adult) $6.00
Children 6 & Under (when accompanied by an adult) Free
Family Pass (any weekend show Day, 2 Adults and 2 Children 12 & Under) $40.00